Philips Marketing: You Had Me

Philips Marketing: You Had Me At Hello.

picture of the StreamiumToday I came across the web site for The Streamium, a boombox for listening to internet radio, CDs, and MP3s from your PC. Here’s the description from the press release:

“…the worldâs first micro hi-fi system capable of connecting to multiple online music services at the touch of a button.”

But that doesn’t come close to doing it justice. I’m thoroughly intrigued by it, which means the marketing folks did their job well. Some choice quotes from the site’s home page:

You only have two ears: don’t waste them on dumbed down music chosen by focus groups.
Plug into your DSL or cable modem and unplug from mass music.
Plays CDs, CD-Rs, CD-RWs or MP3 & mp3PRO CDs. And AM/FM radio if you must.
100 Watts total power. Share it with your neighbors.
wOOx technology = bass that doesn’t bother knocking before it beats the door down.
Song title and artist displayed before you can say “Who is this?”

Now that’s market research! Every one of these hits a home run with me. Over at the full Streamium page on the Philips site, we get new slogans such as “Don’t dream it. Stream it!” and new nouns such as “streamies” (folks that own the Streamium). It should be available nationally any day now, and it looks like this sweet little puppy will retail for $399, which is very tempting. Tempting, indeed. Make it $299 and Streamium, I’m yours.

[The Shifted Librarian]


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