Sugar Rush 1.1 Submitted

I’ve submitted Sugar Rush 1.1, which is a major update.

Our sales have been pretty low, but our free promotions, including the one last weekend, have been wildly successful (18,000 downloads in a single day). Therefore, I’ve made the difficult decision to move to a “Freemium” model, and I’ve made an effort to avoid pissing off existing customers.

Here’s the deal: Nothing will change for existing customers. If you upgrade from 1.0.5, you won’t see any ads, although you will still be able to purchase other premium items. New customers will see ads, but will have the option to pay $0.99 to get rid of the ads. The ads will work the same way they do in the current free version (which will be removed from sale), occupying the bottom of the screen when no bonus power is in effect. Unlike the current free version, there will be no limitation to the game.

You will also be able to purchase additional premium content. The first new item is donuts, which give you 3x the jump boost of cupcakes and occur much more frequently. You just have to buy it once and it will remain available. We will also be offering holiday themed packages and other items in the future.

Note that version 1.1 will require iOS 4.0. Anyone running iOS 3.x will need to continue using 1.0.5.

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