Developer Paul Hugo said he targets gay readers when advertising his luxury properties that will soon be built at three different sites in the city. Hugo and developer Robert Mannino said their project, called Villa Escondido, is promoted every week with full-page ads in the gay-oriented Express. They advertise their projects in mainstream publications, as well, Hugo said.
“What’s happening in Wilton Manors is because of the gay community,” he said. “It was an area ripe for development, and I’ve watched it flourish.”
No longer a sleepy town, Wilton Manors has morphed into a city packed with pricey properties, many starting in the high $300,000s. Developers say they want to attract people who can buy them. (LibertyPost)
Wilton Manors is probably the best proof that a large gay population increases property values. The same thing is now starting to happen in Oakland Park.