I’m thrilled about Arcade Fire winning Album Of The Year last night, not only because I’m a big fan, but because it’s also a great big “up yours” to the major record labels.
While the other nominees are represented by major labels with huge promotion budgets, Arcade Fire is represented by tiny Merge Records and spends very little on promotion. The other nominees sold over a million records, but The Suburbs only sold less than 500,000. This is one of the few times quality and actual talent beat style & mainstream marketing. Arcade Fire’s success proves that you don’t need to have a manager to promote a carefully crafted image, lots of marketing muscle, and a huge record company behind you. I hope this trend continues.