marketing – /dev/random

Links for 2011-5-15 through 2011-5-17

Links for 2011-5-15 through 2011-5-17:

Six unexpected uses for the Application Switcher | Business Center | Working Mac | Macworld You’ve probably got the basics of the Application Switcher down pat by now: press Command-Tab to see a bar full of running-application icons and keep Command down as you tap the Tab key to quickly switch to the application of your choice. But, as with everything on the Mac, the Application Switcher can do more than you might guess.
Oppugn.us: Where The Rants Go – Programming, M_____F_____ I think I'm going to create the ultimate software development methodology. It'll be revolutionary compared to others because it will focus on the one thing that gets software done. Its entire focus will be this one, glorious, completely useful activity for writing software. It's name even embodies the perfection of this programming methodology. The name is:
Programming, Motherfucker
Free Faces This is a website dedicated to free fonts that are readily available on the web that I use regularly and would like to share. Of course free fonts aren't always the best option and good typography isn't just about pretty fonts, but there are a few out there that are more than worth a look, and I have featured some of my favourites here.
Lost Type Co-op The Lost Type Co-Op is a Pay-What-You-Want Type foundry, the first of it's kind.
Founded by Riley Cran and Tyler Galpin, originally in a whirlwind 24 hour adventure to distribute a single typeface, Lost Type has blossomed into a full fledged foundry, distributing fonts from designers all over the world, with it's unique model.
Weekend project, 30 minutes marketing? Spend at least as much time marketing your project, as you did building it, if not more. Email bloggers, run contests, reach out to people on Twitter, etc. I'm no marketing guru, and I'm looking for great marketing strategies as much as everyone else, but I am convinced that the following is true: If you put in the time, the people will follow. If you build for two days, you should spend two days reaching out to people and helping them find out why your product, site, whatever is amazing.

Posted by Postilicious

Links for 2011-5-10 through 2011-5-14

Links for 2011-5-10 through 2011-5-14:

Is Nathan Myhrovld’s Intellectual Ventures behind the iOS in-app purchase patent troll job? Intellectual Ventures was founded in part by former Microsoft CTO Nathan Myhrvold. The company’s business model is simple – it purchases and applies for a ton of patents. It then licenses out those patents to others under the threat of litigation coupled with a promise not to sue if a deal is struck.
Setting up an Amazon EC2 instance: A beginner’s guide
How to have personality: Lessons from Trader Joe’s 1.4 million price tags – Matt Inouye Trader Joe’s knows marketing. They don’t want you to know this however. Their displays, signage, and advertising (including their kitschy “Fearless Flyer” newsletter) all convey the message that Trader Joe’s is just like the simple grocery store of yesteryear–healthy food, friendly staff, and a store that has a personality.
CocosBuilder – Graphical Interface Builder for Cocos2D CocosBuilder is a free graphical editor for building scene graphs in Cocos2D (iPhone & Mac). With CocosBuilder you can visually layout your objects and load them with a single line of code. Please note that this is still a very early version, the interface is very unpolished and it probably contains lots of bugs. Use at your own risk!
Qualitative Game Design [Alex Evangelou, Angry Fish Studios]
Is Being an Indie all Fun and Games? « Majic Jungle Blog
Huckabee pal Janet Porter believes Obama is a Soviet Spy Mike Huckabee is the scariest GOP candidate. He hides his evangelical extremism behind an aw-shucks facade so successfully that even normally astute people like Jon Stewart and Stephen Colbert are fooled by it. There is nothing friendly about Huckabee’s beliefs, nor in his advisors like Janet Porter. Scary, scary people who wouldn’t think twice about sending liberal, secular humanists like myself to re-education camps.

Posted by Postilicious

Links for May 6th through May 9th

Links for May 6th through May 9th:

Microsoft brings out Azure toolkit for iOS An iOS version of the Windows Azure toolkit is now available for developers, according to the official Microsoft blog. The download simplifies coding for Microsoft's cloud-based OS platform. Included with the iOS toolkit are compiled code libraries, a sample app, documentation, and an Azure deployment package….
cocos2d-javascript Cocos2d-javascript is a 2D game/graphics engine based on cocos2d-iphone but designed to run in the web browser. It uses the latest features available in HTML 5 allowing real-time rendering of 2D graphics without the need for plug-ins such as Adobe Flash.
cocos2d-android – cocos2d for Android: A framework for building 2D games for the Android platform. – Google Project Hosting cocos2d for Android is a framework for building 2D games, demos and other graphical/interactive applications. It is based on the cocos2d-iphone design: it uses the same API, but instead of using objective-c, it uses Java.
Slow and Steady Wins the Race: the Optimistic Numbers Post But what really happens is one app makes a certain number of sales per day, but two apps make more, and three apps make even more. The sales don't double each time you release an app, since sales of each older app decline over time. But the water level of
Achievement Design 101
Microsoft posts Bing Maps Control for iOS

Posted by Postilicious

Links for 2011-04-05 through 2011-04-14

Links for 2011-04-05 through 2011-04-14:

Inspirational Roundup! 40 Great Examples of App Site Design | Webdesigntuts+ –
Mobile UI Patterns › Activity Feeds –
Recent / iOS UI Patterns –
52 Ways to Promote Your iPhone App –
If you’re not using these, think again. – Who says the best things in life aren't FREE? The past 23 months of running Kuyi Mobile has been one, if not the most exciting learning experiences of my life. Running a business is never a joke. Over the course of running the business, I came across vari
Call Me Fishmeal.: Success, and Farming vs. Mining – You can either see founding a company as something you’re doing because you want to produce good software, or you can see it as something you do so you can sell your stock and make a killing and move on.
Connick v. Thompson: Clarence Thomas writes one of the cruelest Supreme Court decisions ever. – By Dahlia Lithwick – Slate Magazine –

Posted by Postilicious

Links for 2011-03-28 through 2011-04-03

Links for 2011-03-28 through 2011-04-03:

Peter Gabriel – Digging in the Dirt (1992) music video by John Downer – Analysis of the music video
Atlassian – Angry Nerds –
Integrating cocos2d and UIKit – Cocos2d layer subclass that contains a UIView.
Why Your App Name is Dumb — The Brooks Review – Have you noticed how absolutely stupid some iOS app names are? I really mean this — just calling your app “InstaX” doesn’t mean it is as good or as cool as the original. 1 When I am browsing the App Store you have two chances to catch my attention: With your icon. With your app name.
On a personal note, I realize that Removr failed on both of those.
Useful SQL Tricks for WordPress Blog –

Posted by Postilicious

Links for 2011-03-17 through 2011-03-27

Links for 2011-03-17 through 2011-03-27:

Amy Ziari – The Newsroom – PR Case Study: Where Color Went Wrong – By now, you may have heard of the little app that could(n't), Color. Funded to the tune of $41M pre-launch, co-founded by a prestigious Silicon Valley entprepreneur and already brimming with 27 employees, you'd expect the product to be decent if not extraordinary.
And you'd be wrong.
The Art Of The Reveal –
Haiti and Louisiana – an interesting piece about the link between Haiti and Louisiana
Stop Wasting Promo Codes! | BitWit.ca – Every time a developer updates or releases an app, Apple gives them 50 small marketing opportunities. These opportunities come in the form of promotional codes to a free copy of your product. Not everyone needs to use their codes (at least not all of them), but if you are small and are looking for more attention you do. Wasted promo codes are wasted opportunities if you are struggling with visibility. Everyday I see developers wasting promo codes in all sorts of ways.
TE-snippets | Because expanding text is what the web is all aboutTE-snippets | Because expanding text is what the web is all about –

Posted by Postilicious

Links for 2011-01-17 through 2011-02-02

Links for 2011-01-17 through 2011-02-02:

Allerta – Allerta is an open source typeface designed for use in signage. Allerta was designed to be easily and quickly read from a distance. Each letter exploits the most unique aspects of that individual letter so that each character can be easily distinguished from any other.
Omnifocus Themes – Make OmniFocus less ugly with themes.
Picture Imperfect – Praise for Hipstamtic
Advanced drawing using AppKit –
MTA.ME – Animated musical MTA map
How Egypt did (and how your government could) shut down the Internet –
iPad App Marketing Case Study: Flickpad –
Startup Fundraising is a Time Sink — PaulStamatiou.com –
TextMate user – Using the best tool for the best job. TextMate – A great collection of TextMate tips & goodies.
Crash-only software: More than meets the eye [LWN.net] – Many Linux systems actually boot faster when recovering from a crash than from a clean shutdown & startup.
365 Days, $10 Million, 3 Rounds, 2 Companies, All With 5 Magic Slides –
Change Default iCal Event Length | Mac Tricks And Tips – I was looking for a way to change iCal's default event length to 30 minutes when I was scheduling meetings for MacWorld and I found this. It works nicely.
The F Word – You cannot advance the game by simply making it harder. This tactic hasn’t been acceptable since Space Invaders.
Scouting NY –
Dear Me: Get to work | 43 Folders – GTD is all about rapid, intuitive selection of what you need to be working on now. Whip out your context list appropriate for the time-place-opportunity-space you are in now. Scan through it, then do.
For the longest time I was having a problem with this. I'd scan through my context lists and I'd see things like:
Pack box up
Ask Bob about meeting
Review new design book
Send Cherry income information
Scanning down a list of actions in a context list should be like running your hand across a silk sheet. Scanning through these tasks felt less like silk and more like sand paper. Pack what into the box? What did I need to know about the meeting? Review the book for what, specifically?
Mobile & App Store WordPress Themes –
Persisting model state in Obj-C | XPerienced Blog –
Parallels Consumer Tech Blog: Do your classes require Windows? – Fact: 27% of college students use Macs (more than any other computer). Learn how to maximize your capability…

Posted by Postilicious

Tag: marketing

Links for 2011-5-15 through 2011-5-17

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Links for May 6th through May 9th

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Links for 2011-04-05 through 2011-04-14

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Links for 2011-03-28 through 2011-04-03

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Links for 2011-03-17 through 2011-03-27

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Links for 2011-01-17 through 2011-02-02

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